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1 family of brands
марк. = brand family -
2 family of brands
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3 family of brands
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4 family
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5 family brands
Englisch-Deutsch Fachwörterbuch der Wirtschaft > family brands
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6 family
ADMINISTRATION family benefits prestations f pl familiales;MARKETING family brand marque f générale;∎ Ford is one of the world's best-known family brands Ford est l'une des marques générales les plus connues du monde;family business entreprise f familiale;British ADMINISTRATION family credit = prestation complémentaire pour familles à faibles revenus ayant au moins un enfant;ADMINISTRATION family income revenu m familial;family leave congé m parental;family lifecycle cycle m de vie familiale;family model modèle m familial -
7 family brands
s.marcas colectivas. -
8 brand family
марк. семейство марок ( группа марок одного производителя)The company's brand family also includes well-known brands of motor oil. — Семейство марок компании также включает известные марки моторного масла.
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9 familia de marcas
• family of brands -
10 brand
1. сущ.1) марк. торговая марка, товарный знак (определенное название, знак (символ) или дизайн продукта, которые отличают его от конкурента и помогают потребителю находить этот продукт в магазинах)Syn:brand name 2), brand mark 2)See:barnacle brand, blanket brand, competing brand, controlled brand, corporate brand, dealer brand, dealer's brand, distributor brand, distributor's brand, distributor's house brand, domestic brand, elite brand, established brand, familiar brand, family brand, flagship brand, flanker brand, generic brand, gift brand, global brand, good ordinary brand, high-status brand, house brand, household brand, individual brand, internal brand, international brand, local brand, major brand, manufacturer's brand, mature brand, megabrand, middleman brand, name brand, national brand, own brand, own-label brand, packer's brand, private brand, product brand, regional brand, regular brand, store brand, top brand, top-of-mind brand, top-selling brand, trend brand, unadvertised brand, wholesaler brand, brand acceptance, brand advantage, brand advertising, brand allegiance, brand association, brand assortment, brand attitude, brand attributes а), brand awareness, brand beliefs, brand cannibalization, brand category, brand choice, brand communications, brand comparison, brand competition, brand competitor, brand consciousness, brand conviction, brand development, brand differentiation, brand domination, brand equity, brand essence, brand establishment, brand exposure, brand extension, brand familiarity, brand family, brand franchise, brand harvesting, brand identification, brand identity, brand image, brand insistence, brand instability, brand label, brand leader, brand leverage, brand leveraging, brand licensing, brand life cycle, brand logo, brand logo type, brand loyalty, brand map, brand mark1&2, brand monopoly, brand name 1. а), brand perception, brand personality, brand position, brand positioning, brand power, brand preference, brand profile, brand proliferation, brand protection, brand rating, brand recall, brand recognition, brand reinforcement, brand repositioning, brand revitalisation, brand revival, brand rivalry, brand selection, brand sensitivity, brand share, brand soul, brand sponsor, brand strategy, brand switcher, brand switching, brand tag, brand transference, brand value, brand X, battle of the brands, brand of goods, brand of merchandise, brand potential index, family of brands, Brand Names Education Foundation, Brand Names Foundation, Brand Protection Group, trademark, mark 1), 2)2) марк. бренд (хорошо известная торговая марка или знаменитый производитель, которые значительно способствуют реализации продуктов; может употребляться в переносном смысле по отношению к людям, идеям и т. п.)See:elite brand, flanker brand, gift brand, regular brand, top-selling brand, brand attributes б), brand management, brand manager, brand marketing, brand plan, brand policy, brand producer, brand products, brand promoter, brand team3) общ. клеймоSee:, brand mark 3)2. гл.1) общ. ставить клеймо [марку\]2) с.-х. клеймить; таврить ( животное)3) торг. маркировать ( товар)See:
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"брэнд", марка, тип, сорт: название или символ товара или услуги, которые отличают их от товаров и услуг конкурентов; см. trademark.* * *наименование, символ, знак, дизайн или их комбинации как средство идентификации товара-----1. сорт, качество2. торговая марка -
11 разнородные товары под общей торговой маркой
Patents: family of brandsУниверсальный русско-английский словарь > разнородные товары под общей торговой маркой
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12 marcas colectivas
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13 Dachmarke
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14 GOÐ
n. (heathen) god.* * *n. pl. [all the Teutonic languages have this word in common; Ulf. guþa, n. pl., Gal. iv. 8; guda, id., John x. 34, 35; and Guþ, m.; A. S. godu, n. pl., and God, m.; O. H. G. Cot: in mod. languages masc.; Engl. God; Germ. Gott; Dan.-Swed. Gud].A. HISTORICAL REMARKS.—In heathen times this word was neuter, and was used almost exclusively in plur., as were also other words denoting Godhead, e. g. regin or rögn = numina, q. v.; and bönd, höpt, prop. = bonds, and metaph. gods:—this plur. usage seems not to refer to a plurality of gods, but rather, as the Hebrew אלהים, to the majesty and mystery of the Godhead; it points to an earlier and purer faith than that which was current in the later ages of the Scandinavian heathendom; thus the old religious poem Völuspá distinguishes a twofold order of gods,—the heavenly powers (regin or ginn-heilög goð) who had no special names or attributes, and who ruled the world, like the Μοιρα or Αισα of Gr. mythology;—and the common gods who were divided into two tribes, Æsir ( Ases) and Vanir, whose conflict and league are recorded in Vsp. 27, 28, and Edda 47.II. after the introduction of Christianity, the masculine gender (as in Greek and Latin) superseded the neuter in all Teutonic languages, first in Gothic, then in Old High German and Anglo-Saxon, and lastly in the Scandinavian languages; but neither in Gothic nor in Icel. did the word ever take the masc. inflexive r or s, so that it remains almost unique in form.2. in Scandinavian the root vowel was altered from o to u (goð to guð), [Swed.-Dan. gud], yet in old poems of the Christian age it is still made to rhyme with o, Goðs, boðnum; Goð, roðnar, Sighvat; as also in the oldest MSS. of the 12th century; sometimes however it is written ḡþ, in which case the root vowel cannot be discerned.3. in Icel. the pronunciation also underwent a change, and the g in Guð ( God) is now pronounced gw (Gwuð), both in the single word and in those proper names which have become Christian, e. g. Guðmundr pronounced Gwuðmundr, whence the abbreviated form Gvendr or Gvöndr. The old form with o is still retained in obsolete words, as goði, goðorð, vide below, and in local names from the heathen age, as Goð-dalir; so also Gormr (q. v.), which is contracted from Goð-ormr not Guð-ormr. On the other hand, the Saxon and German have kept the root vowel o.III. in old poems of heathen times it was almost always used without the article; gremdu eigi goð at þér, Ls.; áðr vér heilög goð blótim, Fas. i. (in a verse); ginnheilög Goð, Vsp. passim; goðum ek þat þakka, Am. 53; með goðum, Alm.; in prose, en goð hefna eigi alls þegar, Nj. 132.2. with the article goð-in, Vsp. 27: freq. in prose, um hvat reiddusk goðin þá er hér brann hraunit er nú stöndu vér á, Bs. i. (Kr. S.) 22; eigi eru undr at goðin reiðisk tölum slíkum, id.; Hallfreðr lastaði eigi goðin, þó aðrir menn hallmælti þeim, Fms. ii. 52; allmikin hug leggr þú á goðin, Fs. 94; eigi munu goðin þessu valda, Nj. 132, passim.3. very seldom in sing., and only if applied to a single goddess or the like, as Öndor-goðs (gen.), Haustl. 7; Vana-goð, of Freyja, Edda; enu skírleita goði, of the Sun, Gm. 39.IV. after the introduction of Christianity, the neut. was only used of false gods in sing. as well as in pl., Sólar-goð = Apollo, Orrostu-goð = Mars, Drauma-goð = Morpheus, Bret. (Verel.); and was held up for execration by the missionaries; gör þik eigi svá djarfa, at þú kallir goð hinn hæsta konung er ek trúi á, Fb. i. 371. Yet so strongly did the neut. gender cleave to the popular mind that it remains (Grág. Kb. i. 192) in the oath formula, goð gramt = Goð gramr; and Icel. still say, í Guðanna (pl.) bænum.2. guðír, masc. pl., as in A. S. gudas, is freq. in eccl. writers, but borrowed from the eccl. Lat.B. IN COMPDS:I. with nouns, goða-blót, n. sacrifice to the gods, Fb. i. 35. goða-gremi, f. a term in the heathen oath, wrath of the gods, Eg. 352. goða-heill, f. favour of the gods, Þorst. Síðu H. 9. goða-hús, n. a house of gods, temple, Dropl. 11, Nj. 131, Fb. i. 337. goða-stallar, m. pl. the altar in temples, Fas. i. 454. goða-stúka, u, f. the sanctuary in heathen temples, answering to the choir or sanctuary in churches, Landn. 335 (App.) goða-tala, u, f. in the phrase, í goðatölu, in the tale ( list) of gods, 625. 41. goð-borinn, part. διογενής, god-born, Hkv. 1. 29. goð-brúðr, f. bride of the gods (the goddess Skaði), Edda (in a verse). Goð-dalir, m. pl. a local name, hence Goð-dælir, m. pl. a family, Landn. goð-gá, f. blasphemy against the gods, Nj. 163, Ld. 180. goð-heimr, m. the home of the gods, Stor. 20, cp. Ýt. goð-konungr, m. (cp. Gr. διογενής βασιλεύς), a king,—kings being deemed the offspring of gods, Ýt. goð-kunnigr and goð-kyndr, adj. of the kith of gods, Edda 6, 11, 13. goð-lauss, adj. godless, a nickname, Landn. goð-lax, m. a kind of salmon, Edda (Gl.) goð-leiðr, adj. loathed by the gods, Korm. goð-máligr, adj. skilled in the lore of the gods, Hým. 38. goð-mögn, n. pl. divine powers, deities, Edda 1; biðja til þinna goðmagna, Bret. (Verel.) goð-reið, f. ‘a ride of gods’ through the air, a meteor, thought to forebode great events, Glúm. (in a verse), cp. the Swed. åska. goð-rifi, n. scorn of the gods, Sks. 435. goð-rækr, adj. ‘god-forsaken,’ wicked, 623. 30. goðum-leiðr, adj. = goðleiðr, Landn. (in a verse). goð-vargr, m. a ‘god-worrier,’ sacrilegus, ‘lupus in sanctis,’ Bs. i. 13 (in a verse). goð-vefr, vide guðvefr. goð-vegr, m. the way of the gods, the heaven, the sky, Hdl. 5. Goð-þjóð, f. the abode of the gods, Vsp.:—but Goth. Gut-þjuda = the land of the Goths, by assimilation Goð-þjóð, passim in old poems and the Sagas.II. with pr. names, originally Goð-, later and mod. Guð-; of men, Guð-brandr, Guð-laugr, Guð-leifr, Guð-mundr, Guð-röðr, Guð-ormr or Gutt-ormr, etc.; of women, Guð-björg, Guð-finna, Guð-laug, Guð-leif, Guð-ný, Guð-ríðr, Guð-rún, etc.; cp. the interesting statement in Eb. (App.) 126 new Ed. (from the Hauks-bók), that men of the olden time used to call their sons and daughters after the gods (Goð-, Þór-, Frey-, Ás-); and it was thought that a double (i. e. a compound) name gave luck and long life, esp. those compounded with the names of gods; menn höfðu mjök þá tvau nöfn, þótti þat likast til langlífis ok heilla, þótt nokkurir fyrirmælti þeim við goðin, þá mundi þat ekki saka, ef þeir ætti eitt nafn, though any one cursed them by the gods it would not hurt if they had ‘one’ name, i. e. if they were the namesakes of the gods, Eb. l. c.;—we read ‘eitt nafn’ for ‘eitt annat nafn’ of the Ed. and MS. In Fb. i. 23, the mythical king Raum is said to have had three sons, Alf, Björn, and Brand; the first was reared by the Finns, and called Finn-Alf; Björn by his mother (a giantess), and called Jötun-Björn; and Brand was given to the gods, and called Goð-Brand (Guð-brandr, whence Guðbrands-dalir, a county in Norway); cp. also Eb. ch. 7.☞ For the Christian sense of God and its compds vide s. v. Guð. -
15 MÓT
* * *I)n.1) meeting;mæla mót með sér, to fix a meeting;2) town-meeting (var blásit til móts í bœnum ok sagt, at konungr vildi tala við bœjarmenn);3) joint, juncture (cf. ‘liðamót’);4) in prepositional and adverbial phrases;á mót, í mót e-m, to meet a person (ganga, ríða á or í mót e-m);against (mæla, standa á or í mót e-u);í mót, in return, in exchange;á móti, í móti, at móti (e-m) = í mót;snúa í móti e-m, to turn against one;rísa í móti e-u, to rise against, withstand;mikit er þat í móti erfðinni minni, that is much when set against what I shall leave behind me;til móts við e-n, to meet one;halda til móts við e-n, to march against one;vera til móts, to be on the opposite side;miklir kappar eru til móts, there are great champions to contend with;eiga e-t til móts við e-n, to own a thing in common with another (= til jafns við e-n);gøra e-t til móts við e-n, to equal one in a thing (engan vissa ek þann, er þat léki til móts við mik).prep. with dat. to meet, towards, etc. = í mót ( see mót 4).n.1) image, stamp (mót á peningi);2) model (skaltu smíða hús eptir því móti, sem ek mun sýna þér);3) mark, sign (máttu sjá mót á, er hón hlær við hvert orð) cf. ambáttarmót, mannsmót, ættarmót, œskumót;4) manner, way;með kynligu (undarligu) móti, in a strange manner;mikill fjöldi dýra með öllu móti, of every shape and manner;með því móti, in that way;með því móti, at, in such a way that;með litlu (minna) móti, in a small (less) degree;með engu móti, by no means;frá móti, abnormal.* * *1.n. [A. S. gemot; Old Engl. mote or moot, in ward-mote, the Moot-ball at Newcastle; Dan. möde; Swed. mot and möte]:—a meeting; mæla mót með sér, to fix a meeting Eg. 564; þeir mæltu mót með sér ok hittusk í Elfinni, 444; manna-mót, a meeting; vinamót, a meeting of friends.2. as a Norse law term; in Norway a mót was a town meeting, and is opp. to þing, a county meeting; á þingi en eigi á móti, þvíat sökin veit til lands-laga en eigi til Bjarkeyjar-réttar, Hkr. iii. 257, N. G. L. ii. 190; á þingum ok á móti, Fagrsk. 145; var blásit til móts í bænum, Fms. vi. 202, 238, 270; á móti í kaupangi, vii. 130; móts-fjalir, a meeting-shed, N. G. L. i. 224.II. a joint, juncture; mót á hring, cp. mótlauss; ár-mót, a meeting of waters, also a local name, cp. Lat. Confluentia, Coblenlz; liða-mót, q. v.: of time, in pl., alda-mót, the end and beginning of two centuries; mánaða-mót, missera-mót, eykta-mót, and so on.B. As adverb, both in dat. móti, against, on the opposite side, with dat. as also with a prep., á móti, í móti; or in gen. móts or móts við, against, with acc. used as prep. and ellipt. or even as adverb:I. gen. móts; til móts við e-n, towards, against; fara til móts við e-n, to go to meet one, encounter, visit. Eg. 9; fara á móts við, Fas. i. 450; halda til móts við, to march against, Fms. ii. 217; snúa til móts við, Nj. 125; ganga til móts við e-n (= ganga til fundar við e-n), to go to meet a person, 100; koma til móts við, Eg. 63; eiga e-t til móts við e-n, to own in common with another, 101, Gþl. 506, Fms. ii. 91; vera til móts, to be on the opposite side, opposed, Nj. 274; miklir kappar eru til móts, there are mighty men to meet or contend with, 228; en þar allt er lögin skilr á, þá skulu öll hallask til móts við Uppsala-lög, they shall all lean towards the law of Upsala, i. e. in a controverted case the law of U. is to rule, Ó. H. 65.II. dat. móti, á móti, í móti, and more rarely at móti e-m (all these forms are used indiscriminately), as also an apocopated mót, qs. móti (á mót, í mót):—against, on the opposite side, towards, and the like; fara móti e-m, Fms. vi. 29; móti sólu, 439; snúa í móti e-m, Nj. 3, 43, 74, 118, 127, 177, Fms. i. 169, iii. 189, v. 181, vi. 3, ix. 348, 511, xi. 121, 126, Eg. 283, 284, 572, Landn. 317, Ld. 214; hann sagði at í móti vóru þeir Grjótgarðr, Nj. 125; rísa í móti, to rise against, withstand, Lv. 79, and so in countless instances:—denoting reception, göra veizlu móti e-m, Eg. 43, Nj. 162, passim:—towards, konungr leit móti honum, looked towards him, Fms. i. 41.III. metaph. in return, in exchange for; fór með honum sonr Guðbrands í gisling en konungr fékk þeim annan mann í móti, Ó. H. 108; Gunnarr bauð þá at móti Geiri goða at hlýða til eiðspjalls síns, in his turn, Nj. 87; ok mæla jamíllt at móti at ósekju, Grág. ii. 145; skolu trygðir koma hvervetna móti sakbótum, 187; þá kvað hann aðra vísu í móti, Fms. i. 48; hann hló mjök mót atfangi manna, vi. 203; hann gaf drottningu sæmiligar gjafir ok svá drottningin honum á móti, x. 95; sendi hann konungi vingjafir ok góð orð mót vináttu hans, i. 53; mikit er þat í mót (against, as compared with) erfðinni minni, Nj. 4; sagði at hann mundi eigi þiggja nema annat fé kæmi í mót, 133; hvat hefir þú í móti því er hann deildi kappi við Þorgrim goða, what hast thou to set against that as an equivalent? Ísl. ii. 215; engar skulu gagnsakir metask á mót þeim málum, Grág. i. 294.2. against, contrary to; móti Guðs lögum, Fms. x. 21:—with verbs, göra e-t móti e-m, to act against, Ld. 18; mæla móti, to contradict; standa mót, to withstand; ganga mót, to go against, as also to confess and the like.3. bera at móti, to happen, Fms. ii. 59 (see bera C. II. 2): whence4. temp. towards a time; mót Jólum, Páskum, passim; í mót vetri, towards the setting in of winter, Hkr. i. 13; móti sumri, towards the coming in of summer; móti degi, towards day, Fms. i. 71; hann sofnáði móti deginum, vi. 62; móti þingi, towards the opening of parliament, Rb. 530.2.n. [cp. Ulf. môta = τελωνιον; O. H. G. mûta]:—a stamp, mark; spurði hann hvers mót eðr mark var á þeim penningi, Th. 50; mót á silfri, 623. 6l; skaltú smíða hús eptir því móti sem nú mun ek sýna þér, Fb. i. 439.II. metaph. a mark; máttú sjá mót á er hón hlær við hvert orð, Nj. 18; æsku-mót, Fms. xi. 422; ættar-mót, a family likeness; manns-mót, the stamp, mark of a true man, Fb. i. 150; alla þá menn er nokkut manns mót var at, Hkr. i. 13; það er ekkert manns mót að honum, he is a small man, a mannikin; er eigi ambóttar mót á henni, she does not look like a bondwoman, Fas. i. 147.III. manner way, which may, with Dan. maade, Swed. måte, be borrowed from Lat. modus; með kynligu móti, in a strange manner, Fms. ix. 9; með undarligu móti, Nj. 62; mikill fjöldi dýra með öllu móti, of every shape and manner, Þorf. Karl. 420; með því móti, in that way, Fms. i. 48, Fær. 2; með litlu móti, in a small degree, Finnb. 328; með minna móti, in a less degree, Sturl. i. 214; með því móti at ( in such a way that) þeir sóru eiða, cp. Lat. hoc modo, Fms. vi. 27; með öngu móti, by no means, Lat. nullo modo, i. 9; frá móti, abnormally, Grett. 92 A. -
16 brand
n марк., вир. марка; ґатунок; торгова марка; марочний товар; товарна марка; товарний знак; фірмовий знак; фабричне клеймо; клеймо; a марочнийпродукт, послуга або асортимент продуктів (product line) з конкретною назвою, символом або дизайном (design), що чітко відрізняє його від подібних продуктів чи послуг інших фірм; ♦ марка є засобом, який допомагає споживачеві (consumer) виділити специфічні продукти чи послуги серед аналогічних, запропонованих конкурентами; серед найпопулярніших марок: Тайд (Tide) — марка прального порошку; Пепсі (Pepsi) — марка безалкогольного напою; Нескафе (Nescafe) — марка кави═════════■═════════advertised brand рекламована марка; competing brand марка-конкурент • марка конкурента • конкурентний марочний товар; controlled brand марка контрольованого розповсюдження; corporate brand загальнофірмова марка; dealer's brand марка торговельного посередника • марка дилера; distributor's brand марка оптового торговця; domestic brand внутрішня марка; elite brand добірна марка • елітна марка; established brand визнана марка; familiar brand знайома марка; family brand родинна марка • сімейна марка; flagship brand провідна марка • основний марочний товар; generic brand родова марка; gift brand подарункова марка • подарунковий марочний товар; global brand марка глобального розповсюдження; house brand марка торговельного дому; household brand домашня марка; individual brand індивідуальна марка • товар з індивідуальною марочною назвою; known brand відома марка • знана марка; local brand місцева марка • марочний товар місцевого розповсюдження; major brand основний марочний товар • популярний марочний товар; manufacturer's brand марка виробника; mature brand зріла марка • зрілий марочний товар; name brand іменна марка • товар з марочним іменем; national brand загальнонаціональна марка • марка загальнонаціонального розповсюдження; new brand нова марка; ordinary brand рядова марка • звичайна марка; own-label brand власна марка; private brand приватна марка • приватна марка посередника • марка торговельного посередника; product brand товарна марка • марка штучного товару; range brand асортиментна марка • марка товарного асортименту; regular brand звичайна марка • марка регулярного користування; reseller brand приватна марка • марка перепродавав • марка торговельного посередника; runaway brand марка значно краща; specific brand особлива марка; store brand магазинна марка • крамнична марка; top brand провідна марка; top-selling brands марки з найбільшим попитом • марки з найбільшим збутом; trendy brand модна марка • марка, яка задає тон; unadvertised brand нерекламо-вана марка; wholesaler's brand марка гуртовика; wildcat brand нерекламована марка═════════□═════════brand advertising рекламування марочного товару; brand advertising expenditure витрати на рекламування марочного товару; brand attitude ставлення до товарної марки; brand awareness обізнаність з товарною маркою; brand category ґатунок виробу; brand choice вибір марки; brand competitor конкурент марочного товару; brand consciousness обізнаність з товарною маркою; brand differentiation марочне розрізнення; brand equity цінність марочного товару; brand extension розширення меж марки; brand familiarity обізнаність з товарною маркою; brand identification розпізнання товарної марки; brand image обізнаність з товарною маркою • репутація товарної марки • престиж товарної марки • репутація марки товару; brand label марочна наліпка; brand leader найпопулярніший ґатунок; brand loyalty прихильність до марки; brand manager керівник товарної марки; brand mark символ марки; brand name назва товарної марки • фабрична марка • марка товару • товар відомої марки • фірмові товари; —name goods товари відомих марок • фірмові товари; brand personality індивідуальність марки; brand position позиція марки; brand preference переважна прихильність до товару з певною маркою; brand proliferation марочне поширення; brand recognition пізнавання марки; brand rejection відхилення марки; brand strategy марочна стратегія; brand switcher споживач, який змінює марки товарів; brand switching зміна марки товару споживачем • зміна марки; brand transference перенесення назви товару; brand value вартість марки; of the best brand найкращої марки • найвищої марки; to buy a (particular) brand купувати/купити продукт специфічної марки; to develop a (particular) brand розвивати/розвинути специфічну марку; to launch a (particular) brand випускати/випустити продукт специфічної марки; to sell a (particular) brand продавати/продати продукт специфічної марки; to test a (particular) brand випробовувати/випробувати продукт специфічної маркиbrand ‡ B. four principles of marketing (386)пор. trademark▹▹ copyright▹▹ patent -
17 marcas colectivas
f.pl.family brands.
См. также в других словарях:
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family branding — family brand UK US noun [C] MARKETING ► a range of products with the same brand name made by a particular company: »Well known family brands like Heinz may also have individual brands such as Weight Watcher s Foods and Farleys. family branding… … Financial and business terms
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